Brand Overview
We strive to be leaders in our industry and to deliver excellent solutions and service to our clients. Everything we make – be it writing, visual style, design, videos – must work together to deliver a meaningful message to the right audience.
About
NationsBenefits® was introduced in 2020 as the prevailing brand that positions our suite of supplemental benefit offerings as the most comprehensive healthcare management solutions offered to managed care and partner organizations. Our goal is to drive quality measure improvements that deliver improved, longterm health outcomes for customers through clinically focused interventions, innovative technology, and exceptional service delivery. The brand guidelines outlined in this portal are meant as a resource for understanding and utilizing our corporate brand expression.
Brand Identity
In January of 2020, we completed a redesign and company rebrand to NationsBenefits® (formerly NationsHearing). This extensive rebrand expands the focus of the company’s customizable solutions, while broadening the scope of clinically focused services for consumers, health plans, partners, and providers.
NationsBenefits has seven distinct offerings that maintain our brand identity:
NationsHearing®
A custom hearing aid and hearing services benefit, focused on driving better outcomes to improve the quality of life and decreasing costs related to associated health conditions of hearing loss.
NationsOTC®
A CMS-compliant, over-the-counter benefits administration service for health plans seeking an affordable, comprehensive solution in supplemental OTC services and product fulfillment.
NationsMarket™
A comprehensive healthy food solution for health plans offering freshly made prepared meals, produce boxes, and grocery items to provide members with convenient access to a variety of healthy food choices.
NationsResponse®
Provides members with access to personal emergency response services (PERS), in partnership with Connect America, the largest provider of connective health at home in North America, with over 900,000 active subscribers and have protected more than 10 Million lives since company inception.
Flex Benefit Cards
A solution that enables health plans to provide their members with a convenient way to pay for eligible items and approved services. Members receive a personalized debit card that gives them quick and easy access to funds that are loaded on a monthly, quarterly, or annual basis.
Transportation
Non-medical transportation, NEMT solutions and simplified tools that can help members stay on the go in receiving the medical assistance they need. Our customizable transportation benefit equips plans with the self-service tools, innovative technology, and world-class support needed for operational excellence while providing members with a growing and reliable provider network.
Since our launch in 2015, the company has achieved significant growth and continues to expand its supplemental benefit offerings that will contribute to the overall health improvement of all consumers served.
Boilerplates
Long Version
NationsBenefits is a leading member engagement, benefits administration, and healthcare company that partners with managed care organizations to provide innovative healthcare solutions aimed at driving growth, reducing costs, and delighting members. Through its comprehensive suite of innovative supplemental benefits, payments platform, and member engagement solutions, NationsBenefits helps health plans deliver high-quality benefits to their members that help address social determinants of health and improve member health outcomes and satisfaction. The Company’s compliance-focused infrastructure, proprietary technology systems, and premier service delivery model allow NationsBenefits’ health plan partners to deliver high-quality, value-based care to millions of members.
Short Version
NationsBenefits®, a leading supplemental benefits company, provides managed care organizations customized healthcare management solutions based on clinically focused interventions that maximize quality and deliver value-based outcomes. The company's compliance-focused infrastructure, exclusive technology systems, and exceptional service delivery model enable NationsBenefits' health plan partners to deliver value-based care to millions of members.
Brand Hierarchy
NationsBenefits is our parent brand, with each of our product brands falling underneath it.
- Flex Benefit Cards
- Transportation
- Financial Technology
- Retail Network
- Outcomes
- Technology
- Health & Wellness Products
- Fulfillment & Shipping
- Retail Partnerships
- Product Recommendations
- Benefits Segmentation
- Health Outcomes
- PERS
- Customizable Kits
- Connectivity
Brand Foundation
Our mission is to provide best in class healthcare management solutions to managed care organizations and drive improved, long-term health outcomes for customers through clinically focused interventions, innovative technology-based solutions, and exceptional service delivery. NationsBenefits has a set of fundamental beliefs that guide us to fulfill our goals and achieve our intended purpose for our valued partners and members.
Our Core Values
Our core values are centered around integrity, teamwork, and innovation. We believe in conducting business with honesty and transparency, collaborating with one another to achieve our goals, and constantly pushing the boundaries with new ideas and creative solutions.
Tone Of Voice
The verbal characteristics of our brand are:
