Visuals
Our lifestyle photography should evoke a sense of optimism and positivity. Our subjects are upbeat and energetic in their attitudes and poses. In addition to stock photography, we use a set of recognizable patterns and graphics across our products.
Our Photography
Consistency is key when it comes to photography style. By maintaining a consistent look and feel across all visual elements, including photography, a brand can build trust and recognition with its audience. Consumers will come to associate certain visual cues, such as color palettes, lighting, and composition, with the brand and its products or services.
Subjects should express real emotion, confidence, and engagement. Other styles include program-specific imagery that highlight member and partner engagement. The subjects of these photos also follow our primary composition. We also include non-human imagery that support our products, services, and technological solutions.
Further below, you will find a button to browse and download stock photos.
Corporate Photography
Flex Benefit Card Photography
NationsOTC Photography
NationsHearing & Provider Photography
NationsResponse Photography
NationsTransport Photography
Healthy Foods Photography
Graphic Elements
We use textures and graphic elements to separate content, draw attention to content, and make the overall visual experience more appealing.
Maze Pattern
Below are the most commonly used variations of the maze. Depending on the content that's placed on top of the maze, using the 'faded out' versions may improve legibility.
See Colors page for gradient specs.
See Colors page for color specs.
Faded out to Darkest Navy on the top.
See Colors page for gradient specs.
Faded out to Porcelain on the top.
See Colors page for color specs.
Hexagon Pattern
The hexagon pattern can be scaled up or down depending on the use case. It can be blue, gray, or white.
NationsHearing Soundwave
On NationsHearing materials, the sound wave graphic can be used for dark or light backgrounds.
